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Madison for Retail Banking

Your bankers, with the follow-through of a thousand.

Madison watches the signals already in your data — the stopped direct deposit, the maturing CD, the competitor loan payment — prepares the work your team never has time for, and completes the follow-through.

Your bankers always in the lead.

60–90d
First agent in production
Per outcome
Pricing
None
Data prerequisites
Opportunity inbox · 08:153 briefs ready
Direct deposit stoppedDeposit Defense
M. Alvarez · 4-year household

Maria's payroll deposit stopped two Fridays ago, after four years. Drain velocity puts the window at about three weeks. Retention play attached — suitability logged, fair value documented — with a suggested opening line.

CD matures in 12 daysMaturity & Rate-Watch
R. & J. Guarin · promo roll-off
Competitor mortgage paymentLife-Event Cross-Sell
D. Okafor · seen in checking
Every brief: pre-researched · pre-qualified · compliance-checked
Built for regulated institutions first
Genuine-need gateAppend-only audit trailAutonomy dialConsumer Duty · UDAAP · EU AI ActHuman escalation, alwaysExaminer packs on demand

The problem you already know

The signals are in your data.The follow-through never happens.

Your bankers spend the day reconciling systems and writing things up, and the signals decay before anyone can act. Cross-sell becomes what a banker does when the queue is empty. The queue is never empty.

2.3 / ~7
Products held vs. owned per household
Wallet you own the relationship to, but don't collect.
67%
Digital applications abandoned
The young customers you want most, lost at the door.
~90%
Deposit attrition invisible to reports
Balances drain quietly; reports count only closed accounts.
5–25×
Cheaper to deepen than acquire
~$561 per new customer; ~$428 per member.

None of this is a data problem. Every one of these events is visible in data you already own.

How the workbench works

One inbox in front. A continuous loop behind it.

Every retail banker gets a single surface — one inbox of live opportunities, each arriving pre-researched, pre-qualified, and compliance-checked. Behind it, specialized agents run a continuous loop over your existing systems.

01Sense

Watch the data you already own.

Agents monitor your core, digital banking, and interaction data continuously — no data-warehouse project required. They work with your data as it is.

02Judge

Pass the genuine-need test.

Is this right for this customer, at fair value, right now? The rationale is logged, every time.

03Engage

Arrive as a one-page brief.

Context, why-now, talking points, pre-qualified terms. Routine digital moments can execute directly, within limits you set.

04Execute

Finish the job on a yes.

Account opened from KYC on file, direct deposit switched, documents chased, CRM notes written. Nothing dies in a queue.

05Learn

Sharpen with every outcome.

Detection improves, and managers get a live view of the pipeline — including which opportunities are about to expire untouched.

The loop · continuous
Learn feeds Sense · every outcome, logged
Suitability loggedFair value documentedReplayable

Where the workbench fits

Not a platform program.Not a pilot that never ends.

One agent, one measurable outcome, live in production — connected to your core and digital banking systems as they are. Your data doesn't need to be ready. It needs to be yours.

Not
A data-warehouse project
Not
Another chatbot pilot
Is
An agentic workbench on the systems you run

The flagship agents

Six agents. Each owns a moment your reports can't see.

We start where your money is leaking fastest — for most institutions, that's Deposit Defense.

01

Deposit Defense

Priced per deposit dollar retained

Sees the silent attrition your reports can't and acts inside the window: a personalized, compliance-checked retention play, with high-value saves escalated to your bankers with full context and a suggested opening line.

Direct-deposit lossDrain velocitySoft switching
02

Onboarding Rescue & 60-Day Primacy

Priced per activated account

Catches abandoning applicants in real time, clears resolvable verification exceptions in minutes, and re-engages before they're gone — then runs the first 60 days as a managed journey, the window in which primacy is won or lost.

Stalled applicationsVerification exceptionsDirect deposit · card · bill pay
03

Life-Event Cross-Sell

Priced per product added

Reads the signals your customers are already sending and turns each into a fitted, fair-value-documented conversation for your banker — or a compliant digital offer where that's what the customer prefers.

Competitor mortgage paymentPayroll changeLarge idle balance
04

Maturity & Rate-Watch

The most predictable moment in banking

Every CD maturity, promo roll-off, and loan payoff, worked ahead of the customer's shopping window — renew, upgrade, or consolidate options priced within your treasury's bounds. Finally handled like the revenue moment it is.

CD maturitiesPromo roll-offsLoan payoffs
05

Business-Banking Graduation

The stickiest deposits you can gather

Finds the businesses hiding inside your retail accounts and hands your business banker a pre-assembled file and a warm introduction — from relationships you already hold.

Invoicing incomeMerchant feesFintech tool spend
06

The Banker's Day, Returned

Underneath every revenue agent

A pre-meeting brief for every appointment, live product knowledge with citations during every conversation, and automatic notes, follow-ups, and referral tracking after it. The hours your team spends on five systems come back as customer time.

Pre-meeting briefsCited product answersAuto notes & follow-ups

Governance

Governance isn't a feature. It's the foundation.

Everything the agents do is examinable by design, because we build for regulated institutions first.

A genuine-need gate on every offer

No action reaches a customer without a logged suitability and fair-value rationale — your evidence under Consumer Duty, UDAAP expectations, and the EU AI Act, generated automatically.

Your autonomy dial

Every agent runs at the level you set — from “brief my banker” to “act within these bounds and show me the log.” Vulnerable customers, complaints, and high-value decisions always route to a human. Always.

A replayable audit trail

Every decision, approval, and outcome in an append-only log; examiner documentation packs assembled on demand, not the week before the exam.

Conduct protection built in

Continuous monitoring for sales-practice risk patterns — structurally designed to make the next Wells Fargo–style failure impossible, not just unlikely.

Our goal is simple: your compliance officer should be this product's biggest champion.

Request the governance pack

How an engagement works

One agent. One number.Sixty to ninety days.

We start where your money is leaking fastest and publish the measurement methodology up front.

  1. 0160–90 days to productionFixed scopeOne agent, one measurable outcome, live in production. Most institutions start with Deposit Defense.
  2. 02Pay for the number that movesOutcome-meteredPer deposit dollar saved, per activated account, per product added. If it doesn't move the number, you don't pay for the number.
  3. 03Your data, as it isNo prerequisitesWe connect to your core and digital banking systems as they are and do the enrichment ourselves. Your data doesn't need to be ready. It needs to be yours.
  4. 04Expand as results come inOn evidenceEach agent you add shares the same customer state, signals, and audit spine — the workbench assembles itself as the results come in.

FAQ

The six questions your compliance officer will ask.

Only within limits you set. The autonomy dial runs each agent from “brief my banker” to “act within these bounds and show me the log.” Vulnerable customers, complaints, and high-value decisions always route to a human.
Every offer passes a genuine-need gate — is this right for this customer, at fair value, right now — with the rationale logged automatically. That log is your evidence under Consumer Duty, UDAAP expectations, and the EU AI Act.
No. The agents connect to your core, digital banking, and interaction data as they are; we do the enrichment ourselves.
Per outcome: per deposit dollar retained, per activated account, per product added — with the measurement methodology published before we start. If it doesn't move the number, you don't pay for the number.
60–90 days for the first agent, in production with one measurable outcome — not a platform program, not a pilot that never ends.
Continuous conduct monitoring watches for sales-practice risk patterns, and every action carries a logged rationale — structurally designed to make the next Wells Fargo–style failure impossible, not just unlikely.

The ask

Bring one month of your own numbers.

A 45-minute working session with your retail and compliance leadership, and a look at one month of your attrition or onboarding data. We'll show you exactly what the agents would have caught.

What to expect
  • 45 minutes with your retail and compliance leadership
  • A read of one month of your real attrition or onboarding numbers
  • Exactly what the agents would have caught — line by line
  • A fixed 60–90 day scope for your first agent