Marcus Halloran
Former Group COO · Major Systemic Bank
Twenty-five years scaling treasury and risk operations across three continents. Advises Madison on enterprise rollout.
PreviouslyMeridian National
Madison for Marketing · The Agentic Banking OS
The marketing team you could never afford to hire.
Madison for Marketing turns a one-line brief into a compliant, launch-ready campaign, built on your own data, with a human approving every step. Campaigns that took weeks now take days.
Madison for Marketing · Live runLive
Launch our new 4.25% APY savings to customers and members with idle balances, Q3.
- Brief StructurerDone
Objective, product, audience, and timing parsed from one line.
- Fair-lending SegmentationDone
4,182 customers and members matched, with fair-lending guardrails.
- Content OptimizationDone
Six variants scored, the winner selected.
- Compliance Pre-checkDone
Reg DD disclosure inserted before any human review.
- Human approvesAwaiting you
Marketer first, then compliance, independently.
- LaunchQueued
Queued to your own send tools.
- Weeks to days
- Campaign clearance
- 1 brief
- In. A full compliant campaign out.
- Week 1
- First value, zero integration
- Every send
- Human-approved before launch
Runs inside your perimeterReg DD and Reg Z checked on every assetA human approves every regulated stepExportable audit trail
The problem
Same rulebook as the biggest banks. None of the staff.
Your marketing team is two to ten people. Every line of business, deposits, lending, cards, wealth, sends it work. Marketing produces every asset for every channel. And anything that states a rate or a term has to clear compliance and legal before it ships.
So one campaign takes four to five weeks to reach launch. The delay is not creativity. It is coordination and clearance. You are running the same regulatory gauntlet as a hundred-billion-dollar bank, with a fraction of the people and no dedicated data analyst or compliance desk of your own.
The bottleneck is not the work. It is getting the work through the gate.
DepositsLendingCardsWealthCommercial
Marketing
every asset, every channel
Compliance and Legal4 to 5 weeks
Launch
one campaign finally clears
Where Madison fits
Not
Another AI content writer
Not
A marketing cloud you rip and replace
Is
The orchestration layer from brief to compliant launch, on your own data
What it is
One line in. A compliant, launch-ready campaign out.
Madison for Marketing takes a one-line brief and produces a segmented, multi-channel campaign that is already checked against your own compliance rulebook, built on your own customer and member data. Your team reviews and approves. Nothing regulated sends itself.
01Brief
One line from the business.
02Segment
Your data, with fair-lending guardrails.
03Draft
On-brand copy for every channel.
04Pre-clear
Checked against your rulebook, disclosures inserted.
05Human approves
Marketer, then compliance. Independently.
06Launch
Through the tools you already send from.
EmailDisclosure inserted
Your money has been sitting still. 4.25% APY says move.
You keep a healthy balance in checking. It deserves to earn more. Our new high-yield savings pays 4.25% APY (Annual Percentage Yield)...
$1,000 minimum balance required to obtain the advertised APY. Fees could reduce earnings on the account. Insured by NCUA.
Landing heroDisclosure inserted
4.25% APY high-yield savings. Put idle money to work.
Open your savings$1,000 minimum balance required to obtain the advertised APY. Fees could reduce earnings on the account. Insured by NCUA.
Social post
Willamette CU: Your new high-yield savings is here. 4.25% APY. Open in the app in about a minute. Terms: willamettecu.example/hys
In-app and social, same rulebook.
The foundations
One brain. Every agent reads it and writes back to it.
Madison runs on one shared data layer for your institution: your CRM, your brand kit, your compliance rulebook, and the history of every campaign, approval, and outcome. Every agent works from the same source. There are no disconnected tools holding stale copies of your data.
One BrainShared data layer
Core dataCRMBrand kitPolicy and rulebookCampaign historyApproval historyCompliance historyOutcome history
It shows its work. You approve every regulated decision.
Madison does not hand you a finished asset and ask you to trust it. It shows the full reasoning trail, step by step: what it checked, what it changed, and why. A human approves every regulated step, and every decision is logged for the exam.
Reasoning trailWaiting on marketer approval
- Flagged
Draft states 4.25% APY without the Reg DD minimum-balance disclosure.
- Inserted
$1,000 minimum balance required to obtain the advertised APY.
- Inserted
Fees could reduce earnings on the account.
The agents
Not one agent. An operating system of them.
Madison ships with a working set of marketing agents on day one. Over time it composes new ones from your own history, tuned to your disclosures, your tone, and your sign-off chain.
Ships with the platform.
Campaign Production
Brief to compliant, launch-ready, multi-channel campaign.
Compliance Pre-check
First-pass-clean drafts against your own rulebook.
Fair-lending Segmentation
Audience segments with disparate-impact guardrails built in.
Content and Language Optimization
On-brand, compliance-aware copy, scored and selected.
Competitive and Rate Intelligence
A daily brief of local competitor rates, offers, and creative. No integration needed.
Measurement and Attribution
Tracks outcomes, attributes lift, writes results back to the brain.
Social and Reputation
Monitors and drafts responses within brand and compliance guardrails.
Board and Exam Reporting
Exam-ready reporting straight from live activity.
Composed for your institution.
Madison builds agents on the fly from your brain: your rulebook, brand kit, product catalog, past campaigns, approval chains, and outcome history. These compound with every campaign you run and are specific to your institution. The longer you run Madison, the more it knows that no competitor can copy.
Dynamic agent composer
Composed from brain fragments
RulebookBrand kitPast campaignsApproval chainOutcome history
Rate-change reactivation
dynamic agent · yours alone
Autonomy
Agentic up to the decision. Human at the decision.
You choose how much each agent does on its own, function by function. Madison keeps a human in the loop wherever it matters.
A
Assist
A copilot to your team. It helps, you drive.
R
Recommend
It prepares and drafts. Your team decides.
Au
Automate
It runs end to end, with your team on exceptions and every regulated step still gated by a human approval.
The human-approval gate is present across the range.
Security and governance
Built for the way you are regulated.
Built to pass second-line review. Your compliance team reads landing pages too, so we wrote this part for them.
The rules decide. The model drafts and explains. A human approves.
Compliance checked on every asset
Each item is checked by the Compliance Pre-check agent before a human sees the draft.
- Truth in Savings: APY, minimum-balance, fee, and variable-rate disclosures (Reg DD for banks, Part 707 for credit unions).
- Truth in Lending: trigger-term detection for rate, payment, and term, with the required APR and repayment disclosures at equal prominence and close proximity (Reg Z, open-end and closed-end).
- UDAAP screening for unfair, deceptive, or abusive language.
- The FDIC Member statement and official digital sign for banks, the NCUA insured statement for credit unions, and non-deposit product disclosures where they apply.
- Fair-lending-aware segmentation with disparate-impact guardrails, and targeting that respects platform Special Ad Category limits for credit and housing ads (ECOA, Reg B, Fair Housing).
- CAN-SPAM for email and consent handling for SMS and calls (TCPA), per channel.
- WCAG accessibility checks on digital assets.
Every check is logged with the rule cited, so the trail an examiner asks for already exists.
How Madison itself is secured
SOC 2 Type IIISO 27001GLBAModel-risk aligned (SR 11-7)PCI DSS (in scope, in progress)
- BYO-LLM: bring your Azure OpenAI, AWS Bedrock, or private deployment. Your keys, your logs, your controls.
- Zero training on your data. Ever.
- Single-tenant deployment in your region. No cross-tenant training.
- Role-based access control, SSO and identity (SAML, OIDC, SCIM), encryption in transit and at rest.
- Deploy in the cloud, in your VPC, on-premises, or fully air-gapped.
Decision recordExport
what it read, what it did, and why
- 10:02Compliance Pre-check — Read: rulebook (Reg DD), compliance history
- 10:02Compliance Pre-check — Changed: inserted 2 disclosures, APY term statement
- 10:04Jordan Lee (Marketer) — Approved package, routed to compliance
- 10:09Dana Okafor (Compliance) — Second approval granted, launch unlocked
- 10:10Campaign Production — Launched to 4,182 customers and members
- 10:31Measurement and Attribution — Outcome written back to the brain
Logged for exam readiness. The trail an examiner asks for already exists.
Week one
Value in week one. No integration to start.
You do not connect a single system to see Madison work. On day zero, the Competitive and Rate Intelligence agent runs against public data and delivers a daily brief of local competitor rates, offers, and creative. It is useful immediately, and it earns the trust to go deeper: on-data segmentation, compliant campaign production, and launch through your own tools.
01
Land
Public competitor and rate intelligence. No integration, value in week one.
02
Prove
Return weeks to your team, with a visible trail that de-risks the exam.
03
Deepen
Connect your CRM and send tools. Campaigns move from brief to compliant launch inside Madison.
Daily brief · scanning public rate sheetsNo integration required
First Cascade Banksavings promo, unchanged 6 days3.80% APY
Rose City CU$25,000 minimum to obtain4.00% APY
Meridian Nationalplus a $200 checking bonus, new this week3.65% APY
Umpqua Valley Bankauto loans, billboard creative refreshed5.99% APR
Opening detected: a 4.25% APY offer would lead this market at a $1,000 minimum.
Go to market
Land in week one. Expand from proof.
Start with public intelligence and no integration, connect your stack, prove the numbers against a baseline, then expand.
- 01LandWeeks 1 to 2 · LandPublic competitor and rate intelligence. No integration, value in week one.
- 02ConnectWeeks 3 to 4 · ConnectConnect your CRM and send tools. First governed campaign, brief to compliant launch.
- 03ProveWeeks 5 to 8 · ProveMeasure clearance time and output against the baseline. A visible trail that de-risks the exam.
- 04ExpandWeek 8 onward · ExpandMore channels, and dynamic agents that compound per institution.
What you can run
The campaigns you already run, without the four-week wait.
Deposit and rate campaigns
New APY, CD specials, money-market offers, with Reg DD disclosures inserted before you see the draft.
Lending and loan promotions
HELOC, auto, mortgage refi, with fair-lending guardrails on every segment.
Seasonal and always-on
Tax season, back-to-school, holiday, running on schedule without a scramble.
Competitor rate response
A daily read on local rates and offers, so you react in a day, not a cycle.
Compliance pre-clearance
First-pass-clean drafts against your own rulebook, before compliance ever opens them.
Fair-lending-aware targeting
Segments built with disparate-impact checks so targeting is safe by construction.
Board and exam reporting
Reporting generated from live activity, ready for the board packet and the examiner.
Social and reputation
Monitored and drafted within your brand and compliance guardrails.
Why Madison
The only system that owns brief to compliant launch.
General AI writers generate copy. Marketing clouds send it. Compliance tools check it after it exists. Each owns a slice. Madison owns the job: brief to compliant launch, on your own data, with the reasoning shown and a human at every regulated decision.
| Capability | General AI writers | Marketing cloud platforms | Compliance-copy tools | Madison for Marketing |
|---|---|---|---|---|
| Generate on-brand content | Yes | Partial | Partial | Yes |
| Review against your compliance rulebook | No | No | Yes | Yes |
| Run the full brief-to-launch workflow | No | Partial | No | Yes |
| Work on your own data, inside your perimeter | No | Partial | No | Yes |
| Memory that compounds per institution | No | No | No | Yes |
| Shows its reasoning, human approves each step | No | No | Partial | Yes |
| Built for a $1B to $10B institution | Partial | No | Partial | Yes |
A competitor can copy a workflow in a quarter. No one can copy your institution's own accumulated reasoning: every campaign, approval, and compliance decision, compounding on data that only you have. Add sovereign and on-premises deployment, and the case for ripping Madison out gets harder every month it runs.
The business case
Measured. Attributed. Defensible.
Agree the baseline before deployment. Measure the change in production. Expand when the numbers make the case.
Weeks to days
Time from brief to cleared launch
Output of a larger team
A team of two to ten ships like a big one
Every regulated send gated
Marketer, then compliance, independently
Week one
First value, with zero integration
Illustrative until baselined with your team. We measure against agreed outcomes in production.
Works with your stack
We integrate the tools you already trust.
Madison is the layer on top of the systems your team and your examiners already know. It owns the workflow around them: strategy, brief, on-data segmentation, orchestration, and memory.
Core banking
Fiserv, Jack Henry (SilverLake, CIF 20/20, Symitar Episys for credit unions), FIS, Finastra
Digital banking
Banno, Q2, Alkami
CRM and marketing
Salesforce Financial Services Cloud and Marketing Cloud, HubSpot, Total Expert, Braze, Adobe and Marketo
Data and warehouse
Snowflake, Databricks
Rate and competitive intelligence
Curinos, Competiscan, Mintel Comperemedia, plus Madison's own zero-integration public-data brief on day zero
Copy scoring
Persado, inside the Madison flow where you already use it
Your models
BYO-LLM against Azure OpenAI, AWS Bedrock, or a private deployment
Distribution
the Fiserv and Jack Henry marketplaces
Madison sits on top of the estate you already run, never replacing it. Connectors are provisioned per engagement; availability depends on your existing subscriptions, data licenses, and approved connector setup.
The bigger picture
Marketing is where you start. Madison runs the rest of the bank too.
Madison for Marketing runs on the same governed foundation that powers Madison across the institution: one shared brain, agent orchestration, and deployment inside your perimeter. Start with marketing, and the same platform extends to sales, service, and commerce, with no separate data forks and no second vendor to vet.
Madison core · one governed foundation
Marketinglive
Salesnext
Servicenext
Commercenext
FAQ
The questions your compliance team will ask.
Yours. BYO-LLM against your Azure OpenAI, AWS Bedrock, or a private deployment. Your keys, your logs, your controls.
Single-tenant deployment in your region. No cross-tenant training, ever. Your data is never used to train shared models.
No. The rules decide, the model drafts and explains, and a marketer then a compliance officer approve independently. You set the autonomy level per function.
No. Madison is the layer on top of the core, CRM, and send tools you already run.
No. Madison runs inside your perimeter, in the cloud, on-premises, or fully air-gapped. Your data and your inference stay inside your boundary.
No regulated step sends itself. A marketer approves, then a compliance officer approves, independently. You set the autonomy level for every function, and a human stays in the loop wherever it matters.
Week one, with no integration. The Competitive and Rate Intelligence agent runs on public data from day zero. Deeper campaign production follows once you connect your CRM and send tools.
Every send, edit, and approval is logged in a native, exportable audit trail of what each agent read, what it did, and why. The record an examiner asks for already exists.
No. It gives a two-to-ten-person team the output of a much larger one, and it returns the weeks you currently lose to coordination and clearance.
Segments are built with disparate-impact guardrails in place, so targeting is safe by construction rather than reviewed after the fact.
Your CRM and systems of record, your send tools such as Salesforce Marketing Cloud, Braze, and Banno, and specialist copy-scoring tools where you already use them.
In pilot and production
- Meridian National
- Ashford Capital
- Continental Trust
- Harborview Credit Union
- Vantage Bancorp
- Northwind Financial
Illustrative wordmarks — customer names published only with signed approval.
Advisory
Shaped by industry leaders.
Madison is guided by senior leaders from across banking, risk, and regulation — ex-bank executives who help shape how Madison is built and governed.
Priya Anand
Former Head of Model Risk · Global Asset Manager
Built model-risk governance for a top-10 asset manager. PhD in applied probability; advises on agent reliability.
PreviouslyAshford Capital
Daniel Sato
Former Chief Risk Officer · Investment Bank
Two decades in market and credit risk. Led a global bank's Basel III/IV implementation across its trading book.
PreviouslyContinental Trust
Elena Petrova
Former Chief Compliance Officer · National Credit Union
Directed BSA/AML and sanctions compliance programs through two supervisory examination cycles.
PreviouslyHarborview Credit Union
Robert Chen
Former Bank Examiner · Federal Banking Agency
Two decades shaping supervisory policy and examination standards for regulated financial institutions.
PreviouslyFederal Banking Agency
Sarah Whitfield
Former CFO · Regional Bank Holding Co.
Guided finance and treasury through multiple M&A integrations and two rounds of regulatory exams.
PreviouslyVantage Bancorp
See it work
This is not a mockup. See it work.
Type a brief, watch the agents produce a compliant, launch-ready campaign, and approve each step yourself. No setup, no integration, running on illustrative data for a demonstration market.
We work with a small number of institutions per cohort.
What to expect
- A 30-minute working session with a marketer on your team
- A live run on one of your real, masked campaigns
- A reference architecture for your CISO
- A scoping document within 48 hours